LUDWIG BECK, Store of the Senses

With this flagship store, we created a focus of identification for everybody enjoying an experience-oriented, high-end shopping event which is second to none in Germany. On a spacious area of approximately 12,400 square meters customers experience exclusivity, brand diversity, international labels and top quality. Highlight: The manifold selection of fashion, beauty and lifestyle products showcased in an exciting setting.


Not only the “Store of the Senses” at Marienplatz allures customers with an exclusive beauty selection, there is another paradise to be found in the Viscardihof at Munich’s FÜNF HÖFE, a shopping quarter in the immediate vicinity, for all those looking for the particular in cosmetics, care and precious perfumes. This is our successful addition to the beauty concept pursued at our flagship store. We whisk our customers away into a wellness and beauty world full of sensuality.



Investor Relations/Financial PR

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