Two Pillars of Growth

Trading-up at the Flagship Store

The centerpiece of LUDWIG BECK AG is our flagship store at Marienplatz in Munich.

With this flagship store, we created a focus of identification for everybody enjoying an experience-oriented, high-end shopping event which is second to none in Germany. Here, we sell exclusivity, brand diversity, international cult labels and top quality – always showcased in an exciting setting.

The concept of “trading-up” is based on the very idea that gave our flagship store a special lead and rendered it remarkably appealing not only to the citizens of Munich: The idea to turn our ‘Store of the Senses’ into a showpiece among German fashion stores with ever improving product ranges and ever higher quality products.

E-commerce creates additional growth potential

On December 4, 2012, LUDWIG BECK launched its beauty online shop at With a selection of almost 9.000 products and more than 90 brands in the luxury and niche cosmetics sector the online shop builds its Internet presence on the unique concept of the beauty department.