Strategy

Two Pillars of Growth

Trading-up at the Flagship Store

The centerpiece of LUDWIG BECK AG is our flagship store at Marienplatz in Munich.

With this flagship store, we created a focus of identification for everybody enjoying an experience-oriented, high-end shopping event which is second to none in Germany. Here, we sell exclusivity, brand diversity, international cult labels and top quality – always showcased in an exciting setting.

The concept of “trading-up” is based on the very idea that gave our flagship store a special lead and rendered it remarkably appealing not only to the citizens of Munich: The idea to turn our ‘Store of the Senses’ into a showpiece among German fashion stores with ever improving product ranges and ever higher quality products.

E-commerce creates additional growth potential

On December 4, 2012, LUDWIG BECK launched its beauty online shop at www.ludwigbeck.de. With a selection of almost 9.000 products and more than 90 brands in the luxury and niche cosmetics sector the online shop builds its Internet presence on the unique concept of the beauty department.

WORMLAND

On May 12, 2015, LUDWIG BECK acquired all the shares of the men’s fashion retailer WORMLAND with seat in Hanover. This fashion company founded in 1935 is known as the “avant-gardist in men’s fashion”, a genuine lifestyle brand based on a one-of-a-kind retail concept. The company has 15 branches all over Germany. The acquisition of this uniquely positioned brand, based on strategic reasons, considerably enhances the market profile of the LUDWIG BECK Group. Before, LUDWIG BECK was primarily engaged in high-end ladies’ fashion as well as non-textile product ranges like cosmetics and sound recordings. With the acquisition of WORMLAND, LUDWIG BECK intends to become the top address for men’s fashion nationwide.

Contact

Investor Relations/Financial PR

esVedra consulting GmbH
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+49 89 206021-210